Display Ads

DISPLAY AND PROGRAMMATIC | CPM

What are Display Ads?

Programmatic and display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users.

A clear call to action with audience driven creative are critical, before you begin creating your display advertising campaign, it's absolutely critical to speak to your audience

CRITICAL CPM AND CPI COMPONENTS

Analytics

Aligning on goals & kpi’s important to your business

Performance

Optimizing, testing and taking what we learn to improve

Strategy

We start with briefs & grids, so we are aligned and accountable

Promise

100% transparent, 100% honest if not get your money back

Banner Ads

Banner ads can be static or dynamic ads that are strategically positioned on a website to capture consumers’ attention. Through banner advertising, brands can promote their brand as well as encourage viewers to visit the brand’s website.

Programmatic Ads

Programmatic ad strategy is a set of planned actions and measures aimed to reach one or more goals set by the advertiser with the help of programmatic advertising tools.

Native Ads

Native ads tend to work due to the fact that consumers look at them more because they’re placed in line with the content they’re already consuming. And while they likely recognize them as ads, consumers usually don’t mind native ads as long as they provide value.

Deliver Measurable Results

Tracking the basics like impressions is a great way to start. It’s important to think about pre-click (like creative) and post click (landing page) experience, so you can focus on actions that can help achieve your goals.

Remember to test, learn and question

We are a work in progress. Constantly evolving and changing as we grow older and wiser