DISPLAY AND PROGRAMMATIC | CPM
What are Display Ads?
Programmatic and display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users.
A clear call to action with audience driven creative are critical, before you begin creating your display advertising campaign, it's absolutely critical to speak to your audience
CRITICAL CPM AND CPI COMPONENTS
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